My Evaluation

Media Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
For my A2 project we decided to use White City’s very own song of ‘Your Woman’ which my group decided to use very late as there was a struggle as to which song we were choosing to use to create our music video. As part of my group I helped to ensure that the song choice that we had chosen was right in every single way, which meant that we could supply a list of media conventions that were appropriate for this type of genre. We searched very hard for our particular song choice as we were doubtful of the list of songs that we wrote down at the planning stage. As part of this planning we ensured that we wrote down a list of ideas that we could use for every particular song we had, this was to ensure that we kept organise and also knew what clips would be interesting for our specific song choice.
As we had chosen a song not many people would know, we knew that we could let our imagination fly and let us express what we felt the music’s video should use. My group chose not to view the music video that was chosen by white city until after the task was completed as we felt we could test our media skills by actually comparing it to the original YouTube video to see if we could set the standard of an official music video. This can be used as convention as we have linked many aspects of the original video onto ours without even knowing, which signifies that the audience may understand the video we have chosen. Or whether they feel a little confused about our storyline.
Everything was going well for us as we decided upon everything we needed to include in our video as we thought organisation was the key for us getting through this project. The acting of our lead singer was great as it suited the purpose of our genre as we were trying to pursue the retro look onto our character. The performance of the actor was key as it wouldn’t allow my group to show fluency or us trying to get our point of view across if the actor wasn’t up to standards of what role he needed to fill. Overall our actor showed great understanding of the role he needed to act as it allow us to flow straight through the filming side of things which consequently allowed us to be ahead of schedule.
We tried to go for a random theme in our music video as we wanted the video to feel disjointed as this then allows our audience to get involved with the music video, as this is signified when the class was shown our video as they had to view it twice to understand the actual storyline of our video which was great in a way as it keeps our audience thinking which then progresses onto them wanted to have another look at the video. It was vital we portrayed this technique as we knew from the beginning that our idea was going to be unique to other in the class. The MV’s I analysed on my blog showed disjointed and incomplete techniques that have been used purposely to involve their specific audience but also the main thing was it kept the audience interested throughout the whole video which is vital when making a MV.
We chose to progress on with a music video that didn’t really match the lyrics of the songs as we thought that this is an original idea we felt to make our music video stand out that we needed to take a gamble and try something different which in this case was successful. There wasn’t much to create in our music video as there was not as many lyrics in this song as you would find in other music videos which pushed us to go on and make this unique style of music video. Overall the music video went well as there were not many problems that had been caused by other videos we have done in the past but still it was a challenge for me and my group.
The mis-en-scene of this music video was typical to its sort of genre as I’ve analysed this style of music video on my blog and everything we inserted into this video was a typical technique used in this type of music video. The lighting used was natural as we felt that this type of genre of music was not made for such bright lightening; however in our MV we used this to our advantage and began filming during the day as this type of genre allow us to.
Camera angles were something we found was a bit tricky as the weather didn’t allow us to produce the correct angles we needed as it was too windy to have an accurate camera shot, which is why we had to find other ways around it, we decided that we were going to edit the disjointed clips into the video as a flashing image. The conventions used in our MV were commonly found in our style of music, as would you see intertextuality in our MV as audiences usually prefer having the same stereotypical videos for there preferred music genre than seeing a diffrent type MV. Goodwins theory of music suggest that voyuerism is in every typical genre of music, we havent included much voyeurism video as we thought it will an unusual style mode for this genre.